For the first time ever, in 2022 U.S. News & World Report will issue a list of Best Senior Living Communities. BRC’s Nursing Households are already included in the Best Nursing Homes listing, putting that part of our community in the top 8% nationwide. Now we have the opportunity for our entire community to be recognized.

We are delighted that Bridgewater Retirement Community is being included in this project. For this new listing, Independent Living, Assisted Living, and Memory Support will be surveyed.

BRC’s survey will be open November 8 through November 21. To even be considered for the listing, we need a minimum of 55% participation. So if you have received an invitation, please do the survey!!

Who should take the survey

Anyone who gets an email or text message with a link and a unique survey code! This includes:

  • Independent Living residents
  • Designated contacts for Independent Living residents
  • Assisted Living residents
  • Designated contacts for Assisted Living residents
  • Designated contacts for Memory Support residents

Who’s doing the research and how

An independent research firm called Activated Insights (AI) will be conducting the research through an online survey. Links to the survey will be sent out via email and text message to both BRC residents and their designated family members. They can also access the survey through a web portal. All responses will be confidential, and BRC will not be able to see any individual’s responses. BRC will be given the results in aggregate only.

Residents who are not comfortable with that can get assistance from a team member or resident volunteer, and paper copies of the survey will be available at the help sessions listed below.

Where and how to take the survey

The survey is being conducted entirely online. If residents need some help with the process or would prefer to fill out a paper survey, see Help Sessions below.

  1. Click on the link in the email or text you receive from Activated Insights, OR
  2. Go to our survey portal at

Enter your unique survey code. In most cases, your survey code is your FirstName+LastName without any spaces. For example, if your name is Jane Doe, your survey code is JaneDoe. Your name will be spelled exactly as it is in BRC’s records.

In some cases, the order is switched so the survey code will be LastName+FirstName.

  • If in doubt, just give us a call/email us and we can send you your unique survey code:
  • Front desk: 540-828-2550
  • Crista Cabe: 540-828-2621
  • Ashlie Heatwole: 540-515-3405

Survey period

The survey will be open until November 21, 2021

Help sessions

For residents who would like some help with the technology, or who prefer to fill out a paper survey:

For Assisted Living residents

  • Survey Party! Wednesday, November 10, 2:00 – 3:00 pm in the Activities Room

For Independent Living Residents

All sessions will be in the Smith Room, Houff Community Center (Maple Terrace)

  • November 10, 10:30-11:30 am
  • November 17, 10:30-11:30 am
  • November 19, 1:30-2:30 pm

Sorry, but this is the second important survey this fall

This is a new survey! We’ve recently asked residents to complete the BRC Resident Satisfaction Survey, which was posted through Wellzesta. This is an entirely different survey with a different purpose. We’re sorry for the inconvenience.

Contact Crista Cabe, Director of Marketing, at 540-828-2621 or