This November, BRC residents and family members are again being asked to complete an important survey so that BRC can be considered for the 2023 Best Senior Living rankings by U.S. News & World Report.

In the fall of 2021, BRC participated for the first time in the U.S. News Senior Living Survey conducted by Activated Insights, an independent research firm. As a result of the findings, BRC swept the listings, earning designations in 2022-23 for Best Independent LivingBest Assisted LivingBest Memory Care, and Best Continuing  Care Retirement Community. Only seven communities (out of more than 3,000 surveyed) received all four designations. In addition, BRC also received distinctions from U.S. News & World Report in the Best Nursing category for Best Long-Term Care and Best Short-Term Rehabilitation. Combined, the awards recognize BRC as a senior living industry leader across all its levels of living. Read more here.

This year’s survey will be open November 7 through November 20. To even be considered for the listing, we need a minimum of 55% participation. So if you have received an invitation, please complete the survey!!

Who should take the survey

Anyone who gets an email or text message with a link and a unique survey code! This includes:

  • Independent Living residents
  • Assisted Living residents
  • Designated contacts for Assisted Living residents
  • Designated contacts for Memory Support residents

Who’s doing the research and how

An independent research firm called Activated Insights (AI) is conducting the research through an online survey. Links to the survey are sent out via email and text message to both BRC residents and their designated family members. They can also access the survey through a web portal. All responses will be confidential.

Where and how to take the survey

The survey is being conducted entirely online. If residents need some help with the process or would prefer to fill out a paper survey, see Help Sessions below.

  1. Click on the link in the email or text you receive from Activated Insights, OR
  2. Go to our survey portal at

Enter your unique survey code. In most cases, your survey code is your FirstName+LastName without any spaces. For example, if your name is Jane Doe, your survey code is JaneDoe. Your name will be spelled exactly as it is in BRC’s records.

In some cases, the order is switched so the survey code will be LastName+FirstName.

  • If in doubt, just give us a call/email us and we can send you your unique survey code:
  • Front desk: 540-828-2550
  • Crista Cabe: 540-828-2621
  • Ashlie Heatwole: 540-515-3405

Survey period

The survey will be open until November 20, 2021

Help sessions

For residents who would like some help with the technology, or who prefer to fill out a paper survey:

For Assisted Living residents

  • Survey Party!  Date and place to be announced.

For Independent Living Residents

All sessions will be in the Houff Community Center (Maple Terrace)

  • Tuesday, November 8, 10:00-11:00 am in the Blue Ridge Room
  • Thursday, November 17, 3:00-4:00 pm in the Smith Room

Sorry, but this is the second important survey this fall

This is a new survey! We’ve recently asked residents to complete the BRC Resident Satisfaction Survey, which was posted through Wellzesta. This is an entirely different survey with a different purpose. We’re sorry for the inconvenience.

Contact Crista Cabe, Director of Marketing, at 540-828-2621 or